At first, people thought it was too good to be true. However, once they tasted the subtlety growing spice and the fullness of flavor that can only be accomplished by chile grown in New Mexico, Los Roast's brand of chile was quickly picked up by Portland’s independent grocers including New Seasons Markets, and local restaurants. The chile was used in The Oregonian’s #1 and #2 “Five Best Green Chile Cheese Burgers in Portland.” Los Roast's hot green chile was one of The Portland Monthly Food Lover’s Guide “Kitchen Pantry Essentials.” During the 2014 roasting season, The Portland Business Journal featured a Los Roast cover story, detailing the companies quick growth as well as the quality and pride put in to its product.

Portland Monthly September 2014 Issue

Portland Monthly September 2014 Issue

Portland Monthly September 2014 Issue

Portland Monthly September 2014 Issue

The Portland Business Journal, Oct. 17, 2014. Vol. 31, No. 33

The Portland Business Journal, Oct. 17, 2014. Vol. 31, No. 33

The Oregonian A&E, Friday Sept. 5th, 2014

The Oregonian A&E, Friday Sept. 5th, 2014

Willamette Week Vol. 40/42 Aug 20, 2014

Willamette Week Vol. 40/42 Aug 20, 2014

Willamette Week Vol. 40/42 Aug 20, 2014

Willamette Week Vol. 40/42 Aug 20, 2014